With over 23 years of experience in strategy and brand turnarounds across Uganda, East Africa and Ghana, Silas is a seasoned leader in financial inclusion and business transformation. His portfolio includes transformative assignments with Stanbic Bank, New Vision, and dfcu Bank IPOs, agribusiness initiatives with the Mastercard Foundation and Bank of Uganda, as well as behaviour change communication projects with the World Bank.
He has also driven impactful campaigns for Safe Way Right Way and led marketing programs for Diageo in both East and West Africa, cementing his reputation as a strategist who bridges commercial growth with social impact.
Silas’ expertise spans telecommunications, FMCG, tourism, and development partners, with a proven ability to align consumer insights with institutional growth strategies. Recognised as a regional thought leader, he brings a unique blend of interpersonal communications, activation excellence, and strategic foresight.
At QG Group, he guides strategy direction, gender-sensitive segmentation, toolkit design, and referral program relaunch—translating complex market dynamics into actionable solutions that deliver measurable impact.
