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QG Group Internal Mock Brief

QG Group Internal Mock Brief

A mock brief is typically described as an execution exercise carried out within agencies in order to prepare for client briefs – a practice which QG Group organized internally on October 25th. The members of the agency were divided into two groups; GoalDiggers under Gerald versus Waganga. under Joseph. A week later, each team was given 30 minutes to present the information they had studied, who they had selected as the primary target market as well as the various components that made up the brief. This was all to be assessed by the selected judges; Silas, David, Patience and GL. This internal activity was held as an attempt to appropriately internalize and present a pre-existing brief from years ago while adhering to the fundamental aspects required for the OIICI method of client brief execution.


Benefits of Practicing Internal Mock Briefs:

  • In a low-stress situation, mock brief presentations help one gain access to constructive feedback. Mock briefs are ideal for helping you clarify your responses to specific tasks and briefs, as well as focusing on areas where you may be deficient when it comes to delivering instructions from clients.
  • Mock Brief presentations are also important when it comes to boosting your confidence in a workplace environment. These are great opportunities for teamwork building and It helps to have enough practice because you will do better with client briefs if you are confident in your abilities.
  • Mock brief presentations are often known for helping people feel less stressed and anxious about the execution of their next client briefs. If you’re unsure how to respond or execute briefs, mock brief presentations are a fantastic way to practice your responses. The individuals judging the mock briefs are most likely experienced hence are able to provide feedback on whether your executions are appropriate.

In the words of GoalDiggers’ group leader Gerald,

The mock brief left me with a warm feeling.

Gerald believes that everyone’s contribution was just as beneficial as the next and it was a chance for them to get to know each other better in the virtual work environment. Daily zoom meetings were conducted by the team and deemed as valuable because it was a chance for the teammates to easily express their views on the brief without pressure. Despite the fact that the team missed out on a certain crucial aspect of the brief, this didn’t discourage them because they were still able to develop alternative ways to put their concepts into realistic executions, therefore interpreting this practice as a learning experience.

According to Waganga group leader Joseph,

Quite often, clients want pitches presented to them at such short notice so this mock brief was a good way to prepare for that.

Joseph referred to this simulated briefing exercise as an opportunity for him and his teammates to demonstrate how well they can cope under pressure considering the time-frame they were given. They were also able to use this opportunity to familiarize themselves with the OIICI method. Unlike other brief execution methods that were commonly used, the OIICI method was something new to them and required a lot more details and precision. Like the other team, they were given one week to navigate the brief. This normally would be a restricting period but the Waganga team managed to present exceptional work despite this factor.

The ability to identify a strong relationship between the various parts of the OIICI technique was noted as a common issue by the group leaders. Luckily, through teamwork, the teams individually managed to navigate their ways around the brief, hold great presentations and make sense of what we refer to as the OIICI method.

From the judge’s point of view, this team building exercise was a great way to understand how the team responds to client briefs. They also believe this was a chance for the participants to come to a collective understanding of how to properly execute a brief using the OIICI method.

In the words of one of the judges, David,

One team, One dream.

This is a statement that the agency promotes as a means to work together to achieve goals and ideas that propel clients’ businesses to the next level. Collaboration within a group can aid in the resolution of challenging situations. Through activities like brainstorming, this was a great approach for the team to exchange ideas and come up with new ways to do things. Teams can find the greatest answers by working together which is something we strongly believe at QG Group.


  • Godwin Uringi

    November 15, 2021

    Great. Insightful.


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