In 2021, brand positioning was central to Ecobank Uganda’s ambition to reconnect with a new generation of Ugandans. The goal was to move beyond transactional banking and become a trusted Pan-African partner for progress. Ugandans are driven by ambition, energy, and resilience, and the bank needed to reflect that spirit. We saw an opportunity to spark a movement that blended national pride with personal aspiration.
We launched Uganda We Go with the bold call to action #GoForMore. The campaign celebrated collective ambition and the modern Ugandan hustle. Rolled out as a full 360-degree effort across traditional media, digital, PR, and internal channels, it positioned Ecobank as more than a bank. It became an ally for individuals and businesses ready to grow. The campaign inspired progress, built emotional connection, and cemented Ecobank’s position as a Pan-African partner for those determined to go further.
