In 2025, digital activation was at the core of Absa Bank Uganda’s ambition to strengthen its leadership in financial empowerment. The Jooga 2025 campaign set out to inspire Ugandans to move forward with confidence, positioning the bank as a trusted partner for individuals and SMEs. The objective was clear: drive traffic to the Absa website while increasing awareness and consideration for its personal and business loan products.
We executed a multi-channel strategy designed to meet audiences where they were. Using DV360, YouTube, Meta, X Ads, LinkedIn, Spotify, and WhatsApp seeding, the campaign built awareness, consideration, and conversion across the customer journey. The results were exceptional: 3.1 million impressions, 40.8 million ad exposures, 211,000 link clicks, and 3,156 qualified leads. By blending precise targeting with clear storytelling, Jooga 2025 elevated Absa’s digital presence and deepened its role in empowering Ugandans financially.
