In 2022, life insurance needed a new story. Jubilee Life Insurance wanted to move beyond obligation-driven messaging and connect with people through empowerment and aspiration. The Tomorrow, Today campaign was created to inspire individuals to take control of their future through smart planning in the present. It acknowledged life’s uncertainties while highlighting the everyday dreams people hold close: health, education, celebrations, homes, business, and retirement.
Our task was to build a campaign that bridged aspirations with security. Through striking creative execution, Tomorrow, Today positioned insurance as a partner in achieving goals, not just a policy for emergencies. The message resonated across audiences, winning the 2022 Silverback Award for Best Print Ad. More importantly, it strengthened Jubilee Life’s role as a trusted partner in life’s journey and redefined how people perceived life insurance.
