In 2017, road safety in Uganda was a growing concern. Each year, thousands of lives were lost or changed forever through reckless driving. Behind every accident was not just a statistic but a dream cut short, a family broken, a future stolen. Safe Way Right Way needed a campaign that moved beyond rules and penalties. The goal was to make people feel the weight of their choices, not just hear another reminder to slow down.
Our task was to craft a message that went straight to the heart. We created Give Life a Chance, a campaign built on the simple truth that a single moment can erase a lifetime of dreams. Through powerful storytelling, the campaign encouraged drivers to slow down and choose life, not risk. It positioned road safety as a personal responsibility, not an external rule, giving the message emotional weight and urgency.
