Client: Uganda Wildlife Authority
Year: 2009
Website: www.ugandawildlife.org
Insight
With only 720 mountain gorillas left in the world, over half of which reside in Uganda, the Uganda Wildlife Authority (UWA) recognised the urgent need to raise awareness and funds for their protection. The “Friend a Gorilla” campaign addressed this need by leveraging the growing power of social media to engage a global audience and inspire action for conservation.
Brief
The UWA commissioned QG to create a website enabling individuals to symbolically ‘friend’ a gorilla for a $1 donation, leveraging social media platforms like Facebook and Twitter to raise awareness and inspire financial contributions for mountain gorilla conservation. The site also provided updates on gorillas, including GPS tracking data from field trackers.