Equity Bank is committed to empowering its customers. Their credit card is yet another extension of that. The challenge was to reiterate to their customers that a credit card was quintessential to achieving their dreams and aspirations.
We needed a campaign that would position the credit card as a skeleton key to opportunity. Our copy would be simple but effective: l carry power. The clause suggests an autonomy that Equity Bank has always encouraged and nurtured in its clients: Equity Bank is a facilitator, a partner in their story.
Our creative highlighted all the ways the power of the credit card can be wielded: it signifies access to opportunity, freedom, success, even luxuries like relaxation. They can carry the key to it all in the palm of their hands.