I carry power

About this Project

Equity Bank is committed to empowering its customers. Their credit card is yet another extension of that. The challenge was to reiterate to their customers that a credit card was quintessential to achieving their dreams and aspirations.

We needed a campaign that would position the credit card as a skeleton key to opportunity. Our copy would be simple but effective: l carry power. The clause suggests an autonomy that Equity Bank has always encouraged and nurtured in its clients: Equity Bank is a facilitator, a partner in their story.

Our creative highlighted all the ways the power of the credit card can be wielded: it signifies access to opportunity, freedom, success, even luxuries like relaxation. They can carry the key to it all in the palm of their hands.