Guinness Night Football

Branding solution

The issue:

The brands emotional connection was declining amongst it’s key TA. Guinness Football was an all Africa activation by Guinness, the agency’s role was tasked to come up with a digital strategy to build hype and engagement around the 5 aside tournaments across the county. We showcased talent through engaging sharable videos, created curiosity through a teaser, and showcased the games and activations in video format

Under the hashtag #GuinnessNightfootballUG over 44million people online were reached through Facebook, Twitter, Instagram and online websites over a period of 3 months