The Uganda Wildlife Authorities’ challenge to the agency was to raise awareness for the plight of the endangered Mountain Gorillas in Western Uganda and raise funds to supports the communities living in the parks.
There were 3 key elements to consider:
THE GORILLAS + FUNDRAISING + CALL TO ACTION Which led to the name FRIEND-A-GORILLA
For a minimum of $1, you could sponsor a gorilla by making it your friend. A sponsor also has the option of “gifting” a gorilla to friends & family. The program is open to individual as well as corporate participation