In 1998 MTN’s brief to us was to get them 5,000 subscribers in 5 years. We created a 3 pronged strategy that consisted of Education, Brand promise and Retails offering. The campaign won the hearts and minds of the country and made our target of 5,000 subscribers in 2 days and went on to win a regional advertising award.
The agency went on to manage the account for 12 years and helping to build Uganda’s biggest and most admired brand. We won pear awards for campaigns such as MTN Zone, Everywhere you Go, World Cup, etc.
