MilkMan 545 X 300 copy

Building a milk brand from scratch

Our brief was to give the brand a name and package it. We took 3 names into research and ended up with Milkman as the most preferred.

We designed 5 logo variations and 4 package variations which were also tested in focus group discussions.

The green cow pattern look was born.

We then developed a brand position deck, brand CI and a Website for the brand