In 2022, brand transformation became a strategic priority for AF Mpanga Advocates. Previously affiliated with Bowmans, the respected Ugandan law firm sought to establish a clear and independent identity that honoured its heritage while projecting a confident future. Known for its deep expertise in financial and corporate law, the firm needed to differentiate itself in a competitive and evolving legal landscape. The goal was to reinforce its reputation for excellence while reflecting its forward-looking vision.
Our task was to develop a brand identity that captured this duality of legacy and ambition. We designed a distinctive logo, built a cohesive colour system, and crafted a digital and social media strategy that reflected the firm’s values and position. The rebrand blended classic elements with contemporary clarity, creating a strong and recognisable presence. The result was a refreshed identity that strengthened trust, celebrated heritage, and positioned AF Mpanga Advocates for sustained growth.
