Safe Way Right Way – Road Safety Campaign
Road Safety
About This Project

SAFE WAY RIGHT WAY is a consortium born out of a global road safety initiative by TOTAL and the World Bank, and is comprised of corporate companies including Stanbic Bank, Toyota, CNOOC, Schlumberger, Bolore Africa and GP Advocates.

Their challenge to us was simple – create a road safety campaign that drives awareness, action and sustained vigilance by road users in Uganda.

And that is how we gave birth to the highly effective ‘GIVE LIFE A CHANCE’ campaign that interacted with the target audience at different touchpoints.