Taasa Family Insurance Campaign
About This Project

The IAA family health insurance campaign presented the TAASA package as the most affordable family health insurance option.

In a market riddled with general skepticism and mistrust towards insurance, the campaign took the commonplace-analogy direction to make it much more easier to understand. It was indeed a great success.

As part of our 360° campaign, the TAASA family health insurance TV commercial employed humour to drive the message home.