Uganda Wildlife Authority – Creating awareness & raising funds for the Mountain Gorillas in Uganda.
We came up with the campaign umbrella Friend-A-Gorilla. For just one dollar you could friend any Gorilla in Uganda and share it with friends. A site was set up by QG -friendagorilla.org – which was linked to social marketing sites Facebook, Twitter and MySpace.
We gave the website a big public relations boost using top-billed movie stars from Hollywood.
We made such a big buzz that we were covered on various international media channels including CNN.