19 Apr Facebook F8 conference: Takeaways for your local business page
Facebook F8 is a mostly-annual conference held by Facebook, intended for developers and entrepreneurs who build products and services around the website. Facebook has often introduced new features, and made new announcements at the conference, and this year was no different.
Here are some of the features that your local business can leverage to elevate the user experience and conversions. Most of them have been available as beta tests, they are now open to everyone.
BOTS FOR MESSENGER:
We’re all familiar with the (annoying) SMS alerts from service providers and content aggregators. In a more engaging and less obstructive way, Messenger bots pitch automated customer support, e-commerce guidance, and subscription content like emergency alerts, traffic updates, receipts, live automated messages, to mention but a few. The Send/Receive API equips you with the power to be “more personal, more proactive, and more streamlined in the way that you interact with people.”
To set up bots for Messenger, click here.
How long does it take you to load a Daily Monitor or New Vision article in your Facebook app feed? 10-20 seconds or, with some connections, even more. If you are frustrated with slow load time, Instant Articles is your knight-in-shining armor. These articles offer over 10 times faster load time than ordinary link shares.
A study revealed that, for those using Instant Articles, clicks have increased by 20%, users are 70% less likely to abandon an article because it’s taking longer to load, which leads to 30% more shares. Although this feature has been around for some time, Facebook has just opened it up to all publishers around the world regardless of size. The beauty about it is that you can set up your content management system like WordPress to auto publish Instant Articles to your page, or go the manual way. Pictures and video are all supported.
Click here to sign up for Instant Articles:
Go live and share an experience with your audience in the moment thanks to Live by Facebook. Live is available for all profiles and pages on Facebook for iOS, Android, and Facebook Mentions.
Your business can now broadcast live to your followers for not more than 90 minutes. That’s one hour, 30 minutes for you to impress and get follower reactions in the moment with just a good connection, and your camera enabled smart phone (geez, they all are!) The beauty is, your followers will be notified when you’re going live, and those who miss the broadcast for any reason will still find a recording in your feed. Facebook also modified its algorithm to favor live videos over the rest in user’s timelines.
Set up in three simple steps:
- Tap “What’s on your mind” at the top of News Feed.
- Select “Live Video” from the dropdown menu.
- Add a description and choose your audience before hitting “Go Live.” You’ll see a three-second countdown before your broadcast begins!
The feature has been used for some time now by a few users, it’s now open for everyone and for those who want to develop it further, the API is also open.
For best practices, click here.
PROFILE EXPRESSION KIT:
Your business can now use third-party apps like Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine to create fun and personality-infused profile videos with just a few taps. Gone are the days of static logo as a profile picture, you can now get creative with that space by coming up with a XXXX video to wow your followers. This increases visibility for your brand and attribution since profile video News Feed stories include a link.
Sign up for Profile Expression Kit here.
Facebook’s 10 year roadmap:
By John Ssenkeezi – Digital Communications, QG Saatchi and Saatchi.